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WhatsApp API: Template Messaging & Broadcasting

Template messaging in WhatsApp API refers to pre-approved message formats that businesses can use to send notifications, updates, and alerts to customers. Broadcasting involves sending a single message to multiple recipients at once, effectively reaching a large audience.

WhatsApp Template Messaging
Template Messaging Example

What Is Template Messaging & Broadcasting in WhatsApp API?

Template messaging refers to using pre-approved message formats for customer communication. Broadcasting allows sending these messages to multiple recipients at once without creating a group chat, making it an effective tool for mass communication.

How to Set It Up

Create and Submit Message Templates

Draft concise, relevant message templates with placeholders, and submit for approval via Urbanchat panel.

Set Up Broadcasting

Use your Urbanchat Business API dashboard to create a broadcast list, selecting contacts or customer segments to target. Ensure compliance by only including opted-in contacts.

Monitor Daily Message Limits

WhatsApp imposes daily message limits based on the business's tier. Monitor your daily message quota through the API dashboard.

Increase Message Limits

To increase messaging limits, maintain a high-quality messaging experience with low complaint rates and high engagement. WhatsApp may automatically increase your limits over time.

Business Benefits

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Efficient Mass Communication

Broadcasting allows businesses to quickly send important messages to large audiences, saving time and resources compared to individual messaging.

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High Engagement Rates

With WhatsApp's high open rates, template messaging ensures your important updates, offers, and notifications are seen by your customers.

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Personalization at Scale

Templates can be personalized for each recipient, making your mass messages feel more relevant and tailored, which can increase engagement and conversions.

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Compliance with WhatsApp Policies

Using approved templates ensures that your messages comply with WhatsApp’s guidelines, reducing the risk of being flagged as spam.

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Increased Message Limits

By following best practices and maintaining a positive messaging experience, your business can gradually increase its daily message limit, allowing for broader communication efforts.

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Better Customer Relationships

Consistent, relevant communication via WhatsApp helps build trust and strengthen relationships with your customers.

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Reduced Spam and Blocking Risks

Adhering to good messaging habits minimizes the risk of your messages being marked as spam or your number being blocked, ensuring continued access to your audience.

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Cost-Effective Marketing

Broadcasting via WhatsApp is often more cost-effective than other channels, allowing businesses to reach a large audience without incurring high costs.

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Instant Delivery and Feedback

Messages sent via WhatsApp are delivered instantly, and you can receive real-time feedback, allowing for immediate follow-up actions.

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Scalable Communication

As your business grows, WhatsApp broadcasting allows you to scale your communication efforts efficiently, reaching more customers without additional complexity.